Lucidity Direct

Locums without the agency.


Lucidity Direct is an online platform that connects physicians directly to medical practices without having to use a recruiter. When Lucidity Direct approached Good Omen, they only had a logo and website. Lucidity Direct needed a plan to launch their brand, build awareness and get the physician and medical practice to engage and use this new platform. Good Omen gave them a campaign that helped communicate that a new choice is here, and that this choice would free themselves from using a recruiter.