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Greenville Literacy AssociationReally Big Book Sale
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01 / OOH
02 / Print Ads
03 / Social Media
04 / Social Engagement
Greenville Literacy Association – Really Big Book Sale
Greenville Literacy Association’s mission is to enrich our community by increasing the literacy and employability of our citizens. GLA partnered with Good Omen to help develop and promote their biggest event of the year and it needed to have a big impact. Good Omen was charged with creating, executing and promoting a branded campaign that would build awareness of and drive traffic to the sale. The campaign included, ads, posters, social media, digital, outdoor and word of mouth.